Recently I came accross a new set of utilities developed by Microsoft Labs that I believe will interest many of you website marketers or simply, owners. Microsoft adCenter Labs showcases various online advertising techniques and acts as an exposition of industry-leading research and innovation in the field of digital advertising technology from Microsoft researchers.

One of the tools I found particulary interesting is the Demographics Prediction tool, which has a decent performance, although not very accurate I believe it is the only tool of its kind.

The Content Categorization Engine is rather precise and it can help you easily categorize a website in a directory. Imagine an Internet directory that automatically categorizes the websites based on this engine.

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Websites, Web development and SEO article posted on Sunday, July 2nd, 2006 at 8:38 am . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.